SEO

Web Vitals Metrics – What you should know

What are Web Vitals? Web Vitals is an initiative by Google to provide unified guidance for quality signals that are essential to delivering a great user experience on the web. These consists of some Core Web Vitals (LCP, FID and CLS) and a few others (TTFB and FCP). What are Core Web Vitals? For the …

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Tracking Web Vitals in Google Analytics

There are a few different ways to track Web Vitals, however the easiest way is using the web-vitals JavaScript library. In this post we will load the web-vitals directly from CDN and use that to track the Core Web Vitals (LCP, FID, CLS) and other Web Vitals (FCP, TTFB) metrics.   Track Web Vitals in …

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How to remove render blocking JavaScript with defer and async

With HTML5 there are 2 new boolean attributes for <script> tag which indicates to the browser how the script should be evaluated. The 2 attributes are defer and async. Using these attributes can help improve the page load time by downloading the script in parallel when the page is being parsed and then executing it …

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How to enable HTTPS on WordPress using CloudFlare

Recently, Google said it will use HTTPS as a ranking signal. So, if you are a website owner, you might be thinking of switching to HTTPS. However, that meant purchasing an SSL certificate. Last month CloudFlare announced Universal SSL which will allow all its customers (including free users) to be able to use SSL on …

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404 Error Page Best Practices

A 404 error page is the page that the user may reach due to various reasons. Some of the reasons are: The user has entered / spelt the URL incorrectly. The page has been moved or deleted. The URL they clicked on was incomplete or cut in an email or message.